Chapter 4: Marketing with facebook

    In today's world, social media platforms like Facebook are integral to business strategies, providing companies with vast opportunities to connect with customers, advertise, and engage with their target audience. Despite its benefits, I’ve always found myself drifting away from platforms like Facebook, rarely engaging with them. This inclination may seem unusual, particularly as I navigate both my studies in accounting and marketing and my broader career ambitions. However, my limited use of Facebook aligns with the kind of career I’m building in accounting, and here's why. As a marketing major, I’ve learned the strategic importance of Facebook for businesses. From creating optimized business pages to utilizing Facebook Ads Manager, companies can reach billions of potential customers. The platform offers tools to run ads, track engagement, and tailor messages to specific audiences. There’s no denying the effectiveness of Facebook in promoting visibility and driving conversions​

    But while the marketing aspect of my education highlights Facebook’s utility, my personal experience is quite different. The truth is, I hardly ever use Facebook. This might seem counterintuitive given its prevalence, but my career aspirations in accounting lend a different perspective to my relationship with the platform. From an early age, my interests have leaned towards understanding the mechanics of finance and business. I’m currently pursuing a degree in both accounting and marketing at ONU, and throughout my journey, I’ve been more drawn to fields like public accounting, where precision, organization, and regulatory knowledge are key. The time I spend on social media doesn’t hold the same value for me as, say, analyzing a financial statement or understanding complex tax regulations. In fact, my preference for focusing on accounting reflects how I prioritize my time and energy, a theme that’s become more important as I’ve matured. For me, platforms like Facebook feel like an extra noise in a career where precision and control are key. As an accountant, I will work with sensitive financial data, manage compliance, and ensure that businesses stay within the bounds of tax laws. The measured, calculated nature of accounting stands in contrast to the ever-scrolling, fast-paced, content-driven world of Facebook.

    Additionally, the issues surrounding data privacy and trust that Facebook has faced in recent years further validate my lack of engagement with the platform. The Cambridge Analytica scandal and the resulting erosion of consumer trust is a cautionary tale that resonates with me. ​In accounting, trust and ethical standards are the bedrock of the profession. As I aim to build a career where clients rely on my integrity and precision, I can’t help but feel that Facebook’s challenges with data privacy don’t align with the values I uphold in my work. This is not to say that social media has no place in my career. As a marketing student, I know how important it is to stay informed about trends. However, I see my relationship with platforms like Facebook as a means to an end rather than something that defines my professional life. In public accounting, maintaining a professional reputation, building trust, and adhering to strict ethical standards are my priorities.

    That’s why I choose to invest my time in developing skills that align more closely with these goals. The world of accounting requires constant learning, meticulous attention to detail, and a deep understanding of regulatory environments. In contrast, the world of social media often prioritizes immediate engagement and rapid content consumption, values that don’t always mesh well with the long-term, stable mindset needed in accounting. As I move forward in my career, potentially working at a public accounting firm or even establishing my own, I see myself focusing more on providing value through expertise in finance, taxes, and business development rather than on social media engagement. That’s not to say I won’t use tools like Facebook for marketing if needed, but my primary focus will always be on building relationships and trust with clients through the work I do as an accountant. In conclusion, while I recognize the power of Facebook in today’s business world, my limited use of the platform reflects the career I’m building in accounting, a career that values precision, trust, and ethical responsibility over constant online presence.

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