Indistinct Chatter

 Thanksgiving break was a much-needed reset, filled with family, laughter, and amazing food. It started with a weekend spent with my sister, Cailee, and our dog, Brodie. Our parents were out of town celebrating a friend’s 50th birthday, so it was just the three of us holding down the fort. On Saturday, Cailee and I decided to shake things up and head to Topgolf. She works there part time and gets free gameplay, perfect for a couple of rookies like us. Let me just say, if there were a prize for the worst Topgolf score, we’d probably be sharing the trophy. It was all in good fun, though, with plenty of laughs and a few balls that barely made it past the edge of the bay. Brodie wasn’t too impressed with our skills, but he got a ton of attention when we got home. The adventure didn’t stop there. On Sunday night, my parents' flight from Atlanta got canceled, so Cailee and I had to pick them up from the airport Monday morning instead. The delays weren’t ideal, but it gave us more time ...

 Promoting the OG Backpack Line during our simulation was an exciting yet humbling experience. Like many of you, I dove into crafting campaigns with enthusiasm, trying to highlight the backpack’s versatility and style for outdoor adventures. One campaign focused on its durability and functionality for camping trips, complete with visuals and testimonials. I thought I’d nailed it, only to see disappointing engagement and conversions. It was frustrating to put effort into something and still not get the return I was hoping for. What surprised me most during the simulation was just how much I didn’t know about the analytics side of social media marketing. Metrics like click-through rates, audience engagement, and timing weren’t things I had seriously considered before. When my efforts fell flat, I had to step back and start analyzing. I found that posting in the evenings worked better for my campaigns and that video content resonated more with my audience than static images. Underst...